Google Analytics Universal: Smile, you are "targeted"!
Google has made several changes to its service and new monitoring and analytics on Internet: Google Analytics Universal.
Now, Facebook, Display, Affiliation, Search, comparators, etc.., All traffic sources will be integrated into Google Analytics. With the Import External Data (Import Cost Data), Google Analytics will even be able to provide a comprehensive view of the cost and return on investment for each traffic source.
In addition, Google Analytics can connect to some software such as SalesForce CRM and can therefore aggregate different streams of information from a CRM database or a network of stores. It will thus be possible to determine whether the acquisition of a prospect on a website ends well by a final sale made outside the site. Which was impossible until now.
Google Analytics Universal: Smile, you are "targeted"!
Another new Google Analytics will also include in its free version soon an analysis tool for cross-channel measure the contribution of each channel marketing sales. The service will also provide analysis "cross-device" allowing marketers to measure the contribution of each mobile or fixed terminal to the final sale and in what order the visitors use different terminals to access the site and buy. Using a "User ID" unique visitor, it is indeed possible to follow the same visitor whatever support connection used by the latter.
With Universal Analytics, Google Analytics is revolutionizing therefore its monitoring behavior. The tool is both multi-channel, but also multi-media and approaches closer to the actual users.
Google has made several changes to its service and new monitoring and analytics on Internet: Google Analytics Universal.
Now, Facebook, Display, Affiliation, Search, comparators, etc.., All traffic sources will be integrated into Google Analytics. With the Import External Data (Import Cost Data), Google Analytics will even be able to provide a comprehensive view of the cost and return on investment for each traffic source.
In addition, Google Analytics can connect to some software such as SalesForce CRM and can therefore aggregate different streams of information from a CRM database or a network of stores. It will thus be possible to determine whether the acquisition of a prospect on a website ends well by a final sale made outside the site. Which was impossible until now.
Another new Google Analytics will also include in its free version soon an analysis tool for cross-channel measure the contribution of each channel marketing sales. The service will also provide analysis "cross-device" allowing marketers to measure the contribution of each mobile or fixed terminal to the final sale and in what order the visitors use different terminals to access the site and buy. Using a "User ID" unique visitor, it is indeed possible to follow the same visitor whatever support connection used by the latter.
With Universal Analytics, Google Analytics is revolutionizing therefore its monitoring behavior. The tool is both multi-channel, but also multi-media and approaches closer to the actual users.