Facebook deploys new Company Pages - Better organized these pages for particular brands show some aspect of personal profiles. New tools appear to administrators.
After offering a few cosmetic changes to personal profiles ( current and newspaper wire ), Facebook now gives a lick of paint to its Pages for businesses, websites and brands.
A change in the model is obvious: instead of two columns published content ( Timeline ) are now organized around a single to right, to better remember the conventional profiles (to promote interaction ) and especially to better value content published by the company.
Keep an eye on the competition - On the left, a second column displays additional information about the company, including location information, schedules, presentation images etc. The statistical information of traffic and user engagement (I like ) and / or advertising data are no longer collected the top but displayed at the top right in a simplified cartridge. It is possible to access other management parameters (modification, development aid) via pull-down menus at the top of the page.
Novelty, the " Pages to Watch" in the statistics allows administrators to keep an eye on the performance of similar pages competing, especially in terms of publication and user engagement. As for personal pages, the deployment of these new pages will be gradual.
After offering a few cosmetic changes to personal profiles ( current and newspaper wire ), Facebook now gives a lick of paint to its Pages for businesses, websites and brands.
Keep an eye on the competition - On the left, a second column displays additional information about the company, including location information, schedules, presentation images etc. The statistical information of traffic and user engagement (I like ) and / or advertising data are no longer collected the top but displayed at the top right in a simplified cartridge. It is possible to access other management parameters (modification, development aid) via pull-down menus at the top of the page.
Novelty, the " Pages to Watch" in the statistics allows administrators to keep an eye on the performance of similar pages competing, especially in terms of publication and user engagement. As for personal pages, the deployment of these new pages will be gradual.