The tablet Playbook seduces with its price reduced
Decision Research in Motion (TSX: RIM) to lower the selling price of its digital tablet playbook seems to be working. The strategy would have to increase the market share of 10% to 15% in less than six months in Canada, according to new research.
An investigation by the Toronto band Solutions Research Group (SRG), including the Globe and Mail obtained a copy, reveals that the playbook is gaining popularity at the expense of the Apple iPad in Canada. The survey, which polled 1,000 Canadians, suggests that the iPad tablet is preferred consumers, but its market share fell 18 percentage points since the fall, to 68%.
Consumers would have been in part attracted by the new price, more affordable, the tablet Playbook. Offered at $ 500 at the time of its launch, the playbook has been a price drop to $ 199 in late 2011.
The tablet Playbook seduces with its price reduced
This strategy has cost Research in Motion, which had to revise downward the value of its stocks. In December, RIM announced a charge of $ 485 million related to this decision. According to some industry observers, RIM would sell its loss tablet to retain its customers.
The company based in Waterloo, Ontario could unveil next week the new operating system that could fit the digitizer playbook. For its part, Apple may launch its new version of the iPad at the beginning of March. According to rumors, Apple has developed a tablet model smaller than the iPad, a format similar to the playbook of Research in Motion.
Decision Research in Motion (TSX: RIM) to lower the selling price of its digital tablet playbook seems to be working. The strategy would have to increase the market share of 10% to 15% in less than six months in Canada, according to new research.
An investigation by the Toronto band Solutions Research Group (SRG), including the Globe and Mail obtained a copy, reveals that the playbook is gaining popularity at the expense of the Apple iPad in Canada. The survey, which polled 1,000 Canadians, suggests that the iPad tablet is preferred consumers, but its market share fell 18 percentage points since the fall, to 68%.
Consumers would have been in part attracted by the new price, more affordable, the tablet Playbook. Offered at $ 500 at the time of its launch, the playbook has been a price drop to $ 199 in late 2011.
This strategy has cost Research in Motion, which had to revise downward the value of its stocks. In December, RIM announced a charge of $ 485 million related to this decision. According to some industry observers, RIM would sell its loss tablet to retain its customers.
The company based in Waterloo, Ontario could unveil next week the new operating system that could fit the digitizer playbook. For its part, Apple may launch its new version of the iPad at the beginning of March. According to rumors, Apple has developed a tablet model smaller than the iPad, a format similar to the playbook of Research in Motion.