The social networks are no longer just a tool suitable for communicating with friends and family and for making new acquaintances, but they can also be platforms that allow you to acquire popularity, to the point of turning into a real job. And the number of Tiktokers who have now entered the hearts of users is growing, to the point that their posts have almost become a fixed appointment for their followers.
In the space of a few months, one of the most popular is certainly Elisa Maino, from Trentino, born in 2003 who initially made herself known through her videos on Youtube. In a short time she managed to earn figures that most of her peers can only dream of.
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“Let's say that I can take away the whim of shoes and purses. But I bought a house – were his words in Luca Casadei's Spotify podcast One More Time -. With practically all the money I bought myself a penthouse in Milan because renting can be bullshit for me. Let's say that at the age of 18 having a 120m² penthouse is a great satisfaction".
Those who think that Elisa goes shopping without setting herself big limits, however, are mistaken. Her mother will take care of helping her not to take too many risks: “ She told me: 'Look: the slipper and the bag up to a certain point. Then, suppose all this ends, what do you do? Invest it in something that could one day be sold to get your money back. I would never make an investment without consulting my mother, she has a nose. She has to see everything I do, she's the person I trust the most."
Elisa is certainly one of the most appreciated tiktokers by brands. As reported by Sole 24 Ore, among the companies that have wanted her as a testimonial are Dolce&Gabbana and L'Oréal Paris. Your more than six million followers allow you to perceive more than people who have important roles in our country: “According to rough estimates, elaborated above all on the basis of the millions of followers who make her rich, she would have monthly income of around 50,000 euros. In practice, Elisa Maino earns, in a year, more than the Governor of the Bank of Italy (just under 500,000 euros), the President of the Republic (just under 240,000 euros) and the President of the Council (80,000)" .
On the other hand, the attitude of the 18-year-old Giulia Ottorini (almost two million followers), who was not afraid to make an admission, was decidedly opposite > which will make many turn up their noses: “I spent 30,000 euros, of which 9,000 in cash, and it's only March 4.
Among the names that have made their way into the sector, there is also Khabi Lame, who became famous for his video reaction mutes. There are few certainties about his earnings, but Webboh has tried to make an estimate keeping in mind some parameters: “According to the New Zealand newspaper Nzherald, since 2022 the Tiktoker has a net worth of 20 $.3 million. Most of the income comes from brand endorsements – he has reportedly charged $79,000 for a promotional video on TikTok – plus he runs an online store that sells a wide range of products”. However, he seems to be grateful of the empire he has managed to build and has not hesitated to repay his parents for the sacrifices they have made for him: to them , who lived in a council house in Chivasso, bought a house just outside Milan.
The article What is the Tiktoker earnings? From Elisa Maino to Khaby Lame, mind-boggling figures comes from DireDonna.