Instagram without advertising: the past soon
Instagram is very popular with users today, especially because advertising is absent. But things will soon change as Facebook, new application owner wants to monetize the application. Harsh reality that one, but it will make you well. Facebook, the new owner of Instagram since last spring, has officially confirmed the arrival of the advertising on the application of photo sharing.
Carolyn Everson facebook
An ad that has little surprising given the amount paid for this acquisition ($ 1 billion) and the recent IPO of the company Mark Zuckerberg.
This is Carolyn Everson, vice president in charge of Facebook Marketing Solutions, which was announced during an interview with BusinessInsider. She has also confirmed the growing interest of mobile users for the famous application, as well as the need to monetize it.
Strong first very promising results using its mobile applications, Facebook intends to repeat the experience with Instagram. Remember that last October showed Facebook advertising revenue of $ 1.09 billion of which 14% were from ads on mobile. Performance all the more remarkable that this share was zero a few months ago because the mobile advertising was absent.
For the moment, we do not know when these new displays will be deployed on mobile devices. But it's a safe bet that Facebook is also focusing on the web version of Instagram. This is also why Instagram has recently cut ties with Twitter and deleted his photographs of micro-blogging site. Undisguised aim of the maneuver? Bring users on the site Instagram.
Remember the discontent of users of the application upon redemption by Facebook ... here's a news feed, which should again this discontent.
Instagram is very popular with users today, especially because advertising is absent. But things will soon change as Facebook, new application owner wants to monetize the application. Harsh reality that one, but it will make you well. Facebook, the new owner of Instagram since last spring, has officially confirmed the arrival of the advertising on the application of photo sharing.
Carolyn Everson facebook
An ad that has little surprising given the amount paid for this acquisition ($ 1 billion) and the recent IPO of the company Mark Zuckerberg.
Strong first very promising results using its mobile applications, Facebook intends to repeat the experience with Instagram. Remember that last October showed Facebook advertising revenue of $ 1.09 billion of which 14% were from ads on mobile. Performance all the more remarkable that this share was zero a few months ago because the mobile advertising was absent.
For the moment, we do not know when these new displays will be deployed on mobile devices. But it's a safe bet that Facebook is also focusing on the web version of Instagram. This is also why Instagram has recently cut ties with Twitter and deleted his photographs of micro-blogging site. Undisguised aim of the maneuver? Bring users on the site Instagram.
Remember the discontent of users of the application upon redemption by Facebook ... here's a news feed, which should again this discontent.