Apple iPad mini: objective ebook and digital publishing
The existence of a mini iPad in the catalog of Apple is perfectly justified and is part of a market segment in mind: the purpose of the next iPad from about 7 inches will be to effectively penetrate the market of digital reading and groped to launch the publishing revolution promise with iPad but never materialized.
After the release of the first iPad, Steve Jobs announced that a 7-inch tablet would not make sense: unless you include sandpaper so users can scartavetrarsi fingers up to a quarter of their size.
Although it was then found that Jobs was actually much more receptive when you do not give to see the idea of the 7-inch, on this point was probably right.
The current iPad, although it has a screen size of 9.7 inches, is less suitable (in some cases not at all suitable) for intensive activities in the creation of content, such as prolonged writing sessions, or sessions precise photo editing or video editing . Or at least less suitable than it is a device with full QWERTY keyboard of standard dimensions, coupled to a mouse. A screen further reduced to about 7 inches, would make it even more difficult activities that go beyond the simple consumption of content. Just look at this video which shows the Nexus 7 used in landscape mode: the space visible on screen keyboard is really small and uncomfortable to use.
Apple iPad mini: objective ebook and digital publishing
But now the rumors want the imminent launch of the so-called iPad mini with 7.85 inch display, theoretically predicted in October with an event dedicated. Why this about-face on the 7-inch format?
As also confirmed by rumors on the web, the target of an iPad mini is not primarily the tablet market, but that the ebook reader, the only segment of the cabinet where Apple struggling to assert itself and where Amazon still has a considerable strategic advantage and commercial .
With the launch of the original iPad Steve Jobs was hoping to revolutionize the publishing industry, expectations that still seems distant, as shown by app - such as The Daily - generate sull'hype of the envisaged revolution have missed the target, who are scaling down ambitions and expectations. In other cases, Apple has had to yield to the demands of publishers, giving them more than they would have liked. Worse things are going with regard to the world of books. Apple has gathered here listening from the publishers, but the defeat of Amazon is still very far away. Despite the offer of iBookstore and the typical characteristics of an ebook reader built into the iPad, the tablet as a reading device can not compete with a Kindle or even a Kindle Fire, not only for the huge difference in price, but also for physical characteristics of the tablet. iPad is too bulky and most importantly it is very uncomfortable and heavy for extended reading sessions.
Unlike classical tablet from about 10 inches, the size is 7 inches instead perfect for reading and consumption of content. Tablet as the Nexus 7 or the Kindle Fire are much more comfortable to carry, fit easily in a purse, are much less bulky and lighter than an iPad to support with one hand.
Apple iPad mini: objective ebook and digital publishing
Disadvantages of iPad were partially offset by an aggressive commercial strategy, which would help to reduce the power of Amazon thanks to the infamous "model agency", by which Apple has created a sign with the largest publishers in the world to fix prices the ebook and reduce the power of Amazon to fight prices. The system worked and Apple has gained market (while users have lost money).
But now the agency model and the resulting sign is crumbling in the U.S. and in the EU. Indeed, in the terms of Apple out of the game ebook prices began to decline. It therefore seems inevitable groped to conquer the market of reading with a new device that would provide the same handling rivals but with the already popular features of iOS and a cascade of high-quality applications.
The price will be an important factor: if Apple was able to offer an entry-level iPad mini is only $ 199 would be a coup and would be a hard thrust against Amazon. E ', however, more likely to think of an entry level of about 250/300 dollars, a price below, but not by much, than the new iPod touch, replicating the model followed with iPad (which has a retail price below than that of the iPhone). And 'now assume that with the launch of the new iPad mini can also arrive with a renewal of iBook or with the introduction of news about reading. With the right strategy, iPad mini could be the next best seller of the Christmas season in 2012 to the delight of the cashier of Apple and the concern of competition, especially from Amazon.
The existence of a mini iPad in the catalog of Apple is perfectly justified and is part of a market segment in mind: the purpose of the next iPad from about 7 inches will be to effectively penetrate the market of digital reading and groped to launch the publishing revolution promise with iPad but never materialized.
After the release of the first iPad, Steve Jobs announced that a 7-inch tablet would not make sense: unless you include sandpaper so users can scartavetrarsi fingers up to a quarter of their size.
Although it was then found that Jobs was actually much more receptive when you do not give to see the idea of the 7-inch, on this point was probably right.
The current iPad, although it has a screen size of 9.7 inches, is less suitable (in some cases not at all suitable) for intensive activities in the creation of content, such as prolonged writing sessions, or sessions precise photo editing or video editing . Or at least less suitable than it is a device with full QWERTY keyboard of standard dimensions, coupled to a mouse. A screen further reduced to about 7 inches, would make it even more difficult activities that go beyond the simple consumption of content. Just look at this video which shows the Nexus 7 used in landscape mode: the space visible on screen keyboard is really small and uncomfortable to use.
Apple iPad mini: objective ebook and digital publishing
But now the rumors want the imminent launch of the so-called iPad mini with 7.85 inch display, theoretically predicted in October with an event dedicated. Why this about-face on the 7-inch format?
As also confirmed by rumors on the web, the target of an iPad mini is not primarily the tablet market, but that the ebook reader, the only segment of the cabinet where Apple struggling to assert itself and where Amazon still has a considerable strategic advantage and commercial .
With the launch of the original iPad Steve Jobs was hoping to revolutionize the publishing industry, expectations that still seems distant, as shown by app - such as The Daily - generate sull'hype of the envisaged revolution have missed the target, who are scaling down ambitions and expectations. In other cases, Apple has had to yield to the demands of publishers, giving them more than they would have liked. Worse things are going with regard to the world of books. Apple has gathered here listening from the publishers, but the defeat of Amazon is still very far away. Despite the offer of iBookstore and the typical characteristics of an ebook reader built into the iPad, the tablet as a reading device can not compete with a Kindle or even a Kindle Fire, not only for the huge difference in price, but also for physical characteristics of the tablet. iPad is too bulky and most importantly it is very uncomfortable and heavy for extended reading sessions.
Unlike classical tablet from about 10 inches, the size is 7 inches instead perfect for reading and consumption of content. Tablet as the Nexus 7 or the Kindle Fire are much more comfortable to carry, fit easily in a purse, are much less bulky and lighter than an iPad to support with one hand.
Apple iPad mini: objective ebook and digital publishing
Disadvantages of iPad were partially offset by an aggressive commercial strategy, which would help to reduce the power of Amazon thanks to the infamous "model agency", by which Apple has created a sign with the largest publishers in the world to fix prices the ebook and reduce the power of Amazon to fight prices. The system worked and Apple has gained market (while users have lost money).
But now the agency model and the resulting sign is crumbling in the U.S. and in the EU. Indeed, in the terms of Apple out of the game ebook prices began to decline. It therefore seems inevitable groped to conquer the market of reading with a new device that would provide the same handling rivals but with the already popular features of iOS and a cascade of high-quality applications.
The price will be an important factor: if Apple was able to offer an entry-level iPad mini is only $ 199 would be a coup and would be a hard thrust against Amazon. E ', however, more likely to think of an entry level of about 250/300 dollars, a price below, but not by much, than the new iPod touch, replicating the model followed with iPad (which has a retail price below than that of the iPhone). And 'now assume that with the launch of the new iPad mini can also arrive with a renewal of iBook or with the introduction of news about reading. With the right strategy, iPad mini could be the next best seller of the Christmas season in 2012 to the delight of the cashier of Apple and the concern of competition, especially from Amazon.