The Body Shop: A brand of natural cosmetics
The Body Shop is a brand of cosmetics English. She talks a lot about his values, environmental protection and fair trade. It is one of the first to have successfully combined nature, innovation and performance in its products.
History of The Body Shop
The Body Shop was born March 26, 1976. The very first store was opened in Brighton in southern England by Anita Roddick. Two years later their first franchise opens in Brussels. In 1982, two new stores every month are created.
The year 1985 marks the passage from The Body Shop Limited Company status. This is also the first major brand campaign which sponsors a poster campaign by Greenpeace. His commitment to the environment will never weaken, on the contrary the brand still assert its commitment to nature. In 1987 The Body Shop is making its first product "Fair Trade" by a company in southern India. Geographic expansion of The Body Shop will reach highs in the 90s with their arrival in the United States. The company receives over 2,500 requests for franchises, its products sell well and is present in 39 countries. In 1990 a Foundation "Body Shop" is created to support associations of defense of human rights. It will support numerous campaigns.
The Body Shop brand does not stop there as the president Anita Roddick will also create a New Academy of Business in 1995. These are management courses offered by the University of Bath to educate business leaders on environmental issues, ethical and social. The brand will only continue to act to defend its ideas and principles.
In 1997 it celebrates its 21st anniversary with a total change of the layout of shops which earned him a prestigious Store Design of the Year Award by the magazine Retail Week. Anita Roddick was appointed Dame of the British Empire 14 June 2003 as part of Honours awarded to the Queen's Birthday. In 2005 the already popular brand made its appearance in Russia.
The brand will then be part of the L'Oreal Group from 2006 but its identity and its values ??are retained. The parent company is in the UK and the company keeps its management team. The death of Anita Roddick, aged 64 is a blow to the brand but it retains its spirit and objectives. Anita was replaced in 2008 by Sophie Gasperment going to change the look of the brand.
Its values
"We must be hungry for new ideas, want change, want your view of things a reality." Dame Anita Roddick, activist Human Rights and founder of The Body Shop. This quote sums up the thinking of Anita Roddick but also the values ??supported by the Body Shop brand. In 1986 she participated in her first major campaign: "Save the Whales" in collaboration with Greenpeace. This is the first in a series of actions in favor of human rights, sustainable development and environmental protection.
The Body Shop Foundation was created in 1990 to support associations and will set up a newspaper: The Big Issue, for the homeless. The success of the newspaper will push the brand to export into a U.S. version.
Many campaigns will be initiated by the brand for many and varied actions to support persecuted peoples, protection of the environment and animals. It will undertake such energy by 2001 in "green" through Ecotricity service that provides renewable energy. The campaign against animal testing, initiated by the mark, has allowed the creation of lla petition the largest ever obtained with more than 4 million signatures. She is the first international cosmetics brand to sign the Humane Cosmetics Standard supported by animal rights groups.
A campaign is conducted for the fiftieth anniversary of the Declaration of Human Rights in collaboration with Amnesty International. The brand aims to highlight the problematic situation of many advocates of human rights worldwide. The campaign brings together more than 3 million people. The Body Shop also has over 6 million customer signatures at the World Summit on Sustainable Development in Johannesburg to promote renewable energy.
The environment is not the only slogan of the brand, the human, social values ??are still supporting it. In 2003 she launched the campaign "Stop Violence in conjugal"
The brand has won several awards:
Reports on The Body Shop Values ??are reported by the innovative United Nations Environment and SustainAbhlity. She gets the highest score in their Environmental Assessment Reports of large companies.
It also obtains Store Design of the Year Award for magazine Retail Week In 2005, The Body Shop is rewarded by the RSPCA, a British organization of animal rights, to have allowed a better protection of animals in the cosmetics industry.
She also received the Award for PETA proggy for its commitment to the endless fight against animal testing.
Buy The Body Shop Vitamin E Moisture Cream, 1.7-Fluid Ounce
The Body Shop is a brand of cosmetics English. She talks a lot about his values, environmental protection and fair trade. It is one of the first to have successfully combined nature, innovation and performance in its products.
History of The Body Shop
The Body Shop was born March 26, 1976. The very first store was opened in Brighton in southern England by Anita Roddick. Two years later their first franchise opens in Brussels. In 1982, two new stores every month are created.
The year 1985 marks the passage from The Body Shop Limited Company status. This is also the first major brand campaign which sponsors a poster campaign by Greenpeace. His commitment to the environment will never weaken, on the contrary the brand still assert its commitment to nature. In 1987 The Body Shop is making its first product "Fair Trade" by a company in southern India. Geographic expansion of The Body Shop will reach highs in the 90s with their arrival in the United States. The company receives over 2,500 requests for franchises, its products sell well and is present in 39 countries. In 1990 a Foundation "Body Shop" is created to support associations of defense of human rights. It will support numerous campaigns.
In 1997 it celebrates its 21st anniversary with a total change of the layout of shops which earned him a prestigious Store Design of the Year Award by the magazine Retail Week. Anita Roddick was appointed Dame of the British Empire 14 June 2003 as part of Honours awarded to the Queen's Birthday. In 2005 the already popular brand made its appearance in Russia.
The brand will then be part of the L'Oreal Group from 2006 but its identity and its values ??are retained. The parent company is in the UK and the company keeps its management team. The death of Anita Roddick, aged 64 is a blow to the brand but it retains its spirit and objectives. Anita was replaced in 2008 by Sophie Gasperment going to change the look of the brand.
Its values
"We must be hungry for new ideas, want change, want your view of things a reality." Dame Anita Roddick, activist Human Rights and founder of The Body Shop. This quote sums up the thinking of Anita Roddick but also the values ??supported by the Body Shop brand. In 1986 she participated in her first major campaign: "Save the Whales" in collaboration with Greenpeace. This is the first in a series of actions in favor of human rights, sustainable development and environmental protection.
The Body Shop Foundation was created in 1990 to support associations and will set up a newspaper: The Big Issue, for the homeless. The success of the newspaper will push the brand to export into a U.S. version.
Many campaigns will be initiated by the brand for many and varied actions to support persecuted peoples, protection of the environment and animals. It will undertake such energy by 2001 in "green" through Ecotricity service that provides renewable energy. The campaign against animal testing, initiated by the mark, has allowed the creation of lla petition the largest ever obtained with more than 4 million signatures. She is the first international cosmetics brand to sign the Humane Cosmetics Standard supported by animal rights groups.
A campaign is conducted for the fiftieth anniversary of the Declaration of Human Rights in collaboration with Amnesty International. The brand aims to highlight the problematic situation of many advocates of human rights worldwide. The campaign brings together more than 3 million people. The Body Shop also has over 6 million customer signatures at the World Summit on Sustainable Development in Johannesburg to promote renewable energy.
The environment is not the only slogan of the brand, the human, social values ??are still supporting it. In 2003 she launched the campaign "Stop Violence in conjugal"
The brand has won several awards:
Reports on The Body Shop Values ??are reported by the innovative United Nations Environment and SustainAbhlity. She gets the highest score in their Environmental Assessment Reports of large companies.
It also obtains Store Design of the Year Award for magazine Retail Week In 2005, The Body Shop is rewarded by the RSPCA, a British organization of animal rights, to have allowed a better protection of animals in the cosmetics industry.
She also received the Award for PETA proggy for its commitment to the endless fight against animal testing.
- The current campaigns of the mark are to be found on their website:
- Say stop trafficking of minors for sexual purposes
- Trafficking for sexual purposes: the terrible facts
- Fight against HIV: changing behavior
- It stands out from its rivals, many of whom think only of profits.
Buy The Body Shop Vitamin E Moisture Cream, 1.7-Fluid Ounce